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FunMail and Messaging ARPU

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The 18-24 year old segment represents on average 64% of a carriers messaging volume – yet carriers receive less than half a penny per message sent. Certainly, there's room for upside.

For wireless carriers, FunMail technology is an opportunity to significantly enhance messaging revenues. FunMail is naturally viral, easy to use, and allows users to add personal style to their messages. FunMail does not require any change in basic messaging habits, yet gives messages more impact and better context. The FunMail platform is provided by FunMobility, a 10-year veteran mobile services company, and offers the stability, scalability and performance for a carrier-grade platform.

As presented by Frost & Sullivan, FunMail can generate an uplift of more than 2.5 percent (or $97.71 million annually) in the total mobile data business for a mobile operator within 8 years of deployment. FunMail can be deployed as a premium-priced service which can tangibly advance service-penetration and reduce churn for mobile operators that proactively market the service to their core messaging customer base (the youth segment).

Driving New Messaging Revenues

Innovative messaging services like FunMail are critical to continued subscriber retention, ARPU, and customer relevance for carriers. Messaging remains far and away the most popular activity, particularly among the youth segment. FunMobility offers carriers the following important benefits:

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  • Add to existing SMS revenue by generating a premium revenue stream from the most active segment of your customer base – without disruption to text messaging. (under 18 and 18-24 youth market -representing 64% SMS volume)
  • Drive customer engagement: FunMail is a naturally viral service in line with existing text messaging behaviors. As consumers adopt FunMail messaging, they continue to announce the service by sending it to friends, receiving replies, and by participating in the design of public FunMails through their own photos and content.
  • Leverage Facebook and Twitter by enabling consumers to send FunMails directly from their handsets to the most relevant social networks. The FunMail solution enables consumers to post FunMails as status updates to their own walls, their friends walls or inboxes, or as "FunTweets" broadcast to their followers and the world.
  • Zero consumer learning curve. FunMail is as easy as texting, is intuitive and fun, and adds style, flair and self-expression to messaging.

Carriers can use also leverage FunMail for customer offers as a visual outward-facing marketing communications tool. Other marketing opportunities including product placement and promotion, and lead-generation services. Fun Mail’s product roadmap provides additional marketing opportunities with creative elements to messaging, including animation, uploading and editing pictures, and special effects.

Last but not least: your subscribers will love FunMail. Check out what your subscribers are saying about FunMail: Why People Love FunMail